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We’re Not a Consultancy.
We’re a Launchpad.

Helping cyber-security vendors go from “unknown” to in-demand — without hiring a UK sales team or reinventing their GTM strategy.

Our 
Story

After years in the technology & cyber-security sector, I recognized a recurring challenge: innovative vendors struggled to penetrate the UK market due to complex channel dynamics. This realization inspired me to establish The VAD Company — a venture dedicated to bridging this gap.

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Unlike traditional distributors, we offer a flexible 'Distributor-as-a-Service' model, providing vendors with bespoke strategies, local insights, and hands-on support to navigate the UK channel landscape effectively.

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Based in Scotland, we combine regional expertise with the agility to support vendors across the UK, ensuring timely and effective market entry strategies.

Let’s Work Together

Get in touch so we can start working together.

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